Friday 22 June 2012

'Monsters' Analysis

Naked Girls, Monde Yeux, 2012
Narrative, Conceptual

Instant impact
The video begins in an calm, idyllic field, pulling the audience in. Enigma codes of the opening makes the viewer want to carry on watching. Why are there balloons? What is the man doing in a junkyard with golf bats?

Non-linear editing
Video on a whole contains linear editing rather than non-linear, being a narrative music video. The entire music video contains three seperate stories, each set in a their own unique environment, each about a different person and each containing their own "monster". One moment we see a woman wandering through an enchanting forest and the next, a man playing golf.  As the music quickens and the story reaches it's climax the editing becomes very fast paced.

A sense of development
At the beginning of the video the humans had not seen the monsters before, they meet and become friends with them during the video. At the end we discover that the humans are the monsters, the woman's shadow has become the monsters shadow, the man's reflection is the monster and the girl's eyes change from blue to brown, the monster's eye colour.

Strong sense of artist identity
Does not have any reference to artist within the video apart from the title of the band at beginning of video along with the name of the video. Musical style of the song is very distinctive and the music video compliments it well, especially the clothing of the actors, the colour/ mood and the props.

An engaging performance
There is no performance, singing or dancing, within the video. The bird monsters do "dance" but it seems as though they are acting rather than performing, as the intention is to intimidate the woman.

Extremes, binary oppositions and repetitions
Opposites:
     ● human and monster
     ● forest, field and junk yard
     ● day(field) and night(forest)
     ● cloudy sky(junk yard) and clear sky(field)
Repeated appearance of monsters and main three actors throughout. All three stories stay within their own setting from beginning to end.

Are visually striking
Strong and vibrant colours combined with distinctive settings. Costumes and props are particularly eye catching, obviously hand made out of paper maché therefore the viewer notices the effort put into such details. The SFX animated facial expressions of monster are disconcerting but comforting in a way, as if they are given a human side to them rather than just being monsters.

Provoke a reaction
When the bird-creatures begin bullying the woman we would feel pityful towards her, perhaps angry towards the creatures. Towards the end of the video, when all three humans are with their monsters, the audience should feel happy for the humans and monsters because they look like they are having so much fun.

Different layers of meaning
The symbolism of the shadow, reflection and eye colour change is that the humans are the monsters. We see the monsters, which is a representation of the human's "suppressed" presonality, by running free with their monster they are able to accept themselves fully. At the end of the video, their suppressed personality is no longer hidden and they are back in reality.

References to popular culture
Clothing of the female actors follows recent "hipster" fashion trends which suits the indie folk genre of the song well whilst appealing to the niche indie market. This includes the cardigans, floral dresses and knitted sweaters. The male actor wears a shirt, tie and leather jacket combination which is smart casual, another trend that is becoming more prominent worldwide.