2) How effective is the combination of your main product and ancillary texts?

By researching debuting artists in the music industry I found they all had a very strong link between all their products. One particular artist was 'Little Mix' who's first original song was 'Wings', their album cover, website and music video 

Aesthetically, we had the website and album cover use similar photos, the photos inside the album were on the website gallery and we kept the same outfits. For the inside of the album pack we chose a similar multicolour split screen effect design as the split screens in the music video. The E.G.O. logo was used for the end of the music video, on the front of the album pack and all over the website. The website and album pack also featured our ‘Snapback Records’ logo and purple Warner Bros. logo as well as the continuous use of purple and blue, E.G.O.’s trademark colours.

Our artist website was the hub for everything, it featured the music video, the album cover, but also news of the artists, a fan page for comments and photos from supporters, a online store selling products with E.G.O.’s logo covering them, tour dates and a lot more. On the back of the album cover there was a link to our artist website.